Conscious Consumers Network blog

The Equation Is The Mission & The Message Is The Mission is the Equation. E=C2

by E.
Originally published on The Conscious Consumers Network: ( 12/08/04 ) 

    Electronic media visionary Marshall McLuhan said “The medium is the message.” Within the bounds of this web site, the message is the equation E=C2.

This equation is a piece of the massive amount of data that I feel was “upoaded” into me during my clinical death experience & it succinctly encapsulates the mission of The Conscious Consumers’ Network.

   Whereas the variable “E” denotes the concept EnvironMENTALism as a way humanity could live in a symbiotic, * synergetic* relationship with the biosphere, the equation relates this concept with“C“, the variable for bothConsciousness &Consumerism.

    * Synergy - Etymology: New Latin synergia, from Greek synergos working together

1.    The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.
2.    Cooperative interaction among groups, especially among the acquired subsidiaries or merged parts of a corporation, that creates an enhanced combined effect. similar to symbiosis & homeostasis in many aspects.    

The exponent two postulates that by marrying an expanded human consciousness (i.e. a consciousness that continuously seeks a more homeostatic relationship with the natural resource base in which it is interdependently contained), then we can balance our demands on the biosphere & experience exponentially positive results which become the byproduct of this equation).

   The ‘mental’ part of the word environMENTALism is capitalized to call attention to the fact that environmentalism is a human concept in itself, & is therefore a product of consciousness (mental activity) in & of itself. This puts the property of consciousness on both sides of the equation.

   As mathematics is a human abstraction of mental absolutes & as our current problems with planetary resources & the pollution produced in putting them to our use, being also a uniquely human phenomenon, we can postulate that these problems can be ameliorated by a fundamental tweaking of aggregate human consciousness.

   I believe, that for every individual that begins to make even small symbiotic changes in their consumption behaviors, we will begin to experience exponentially positive results, because consumption behaviors are an ongoing biological requirement. You might say consumption (like the speed of light) is a constant.. (unless you stop eating, drinking, breathing etc. for considerable periods of time). If you do, let me know how, because air quality continues to drop as we burn petroleum. Hell, we’ve already been fooled into buying H20, O2 is the next corporate gold mine being staked.

   To sum up, I see the environmental problem as a uniquely human problem directly related to our ‘unique within the universe (as far as we know) self-reflective consciousness that has stalled at a point of collective self gratification of the physical component of its existence. This materialist fixation also continues to remove humankind from a relationship with the spirit (but I’ll save that problem for another article). Icontend the environmental challenges we face are solvable by small shifts in collective consciousness as it relates to the constant behavior of human consumption. Fixing the problem is do-able, but only by those who do it. (i.e. all of ‘We The Consumers’,.

   The other living creatures of this planet do not have our self reflective consciousness, & neither do they manufacture macro, (i.e. planetary) problems.. (unless you count the problems caused by theanimals we artificially raise for slaughter in quenching our meat-centric diet. Again, humans do that; (Can’t blame the cows. So don’t be a pig led to the slaughter.. ( as Perry Farrell put it; a “Pig In Zen.”)  Change your mind & we can change the world. E=C2 is a plan to do just that. I challenge you to show me how it could NOT work (other than humans choosing NOT to DO IT.

   In writing that last section I’m reminded of the simple concept from the movie “Pay It Forward“. Maybe someone out there should do a web site that puts that concept into action. ;->
Now that you know the equation, Wear it. Be theREVELution, spread the consciousness.. 

‘E=C2‘ organic cotton T-shirts & other Swag. I’m designing other C2 gear, so Sign up for the e-mail group for updates.

This entry was posted on Monday, October 13th, 2008 at 10:27 pm and is filed under Environmental Quantum Physics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.