The Rebirth of Cool - Viridian Green Style
Thursday, October 9th, 2008|
by E. Originally published on The Conscious Consumers’ Network 0n 11/01/04 [ Tampa 11/01/04 ] ”Green” is an oft used buzz word in the fashion industry, however, just because a company is not employing a 3rd-world sweat shop labor force or burning rain forests to produce cheap clothing does not mean they are “green”. A larger problem that may prevent bhigher sales of earth friendly clothing is the lack of contemporary style choices. More high fashion designers need to start hanging organic cotton clothing and “green” couture on top models strutting the cat walks of Paris & New York. I say Enough with the baggy hemp shirts, shorts, sandals & hippy clothing.. If environmentally conscious clothing is going to catch on, it’s going to have to get some fashion consciousness. While it’s great that many clothing & textile manufacturers are joining modern civility by no longer exploiting a poverty stricken 3rd-world work force, C2 seeks to find designers & clothiers who are making a fashion statement by designing attractive clothing made from innovative, organic fibers, low impact dyes, manufactured in advanced, eco-conscious factories, by a labor force that is treated under socially responsible guidelines. This fulfills a more full sense of what it means to be “green”. At C2, I want to go one step further into “Viridian Greenism” & seek the best designers. Hippie-centric styles only preach environmentalism to the converted. It is the broad consumer base that needs to be reached to make meaningful impacts. Therefore, we demand clothing that makes people feel good because they know their clothing is not being manufactured at grievous expense to the biosphere . However, we Viridians, also desire higher-than-fashion, pragmatic, futuristic, techno-cultural, ‘urban attack-wear‘.. ;-> Seductive, apparell that can be donned anywhere; from nightclub to office to skatepark. We need gear that can keep up with all the phases of modern life, including a place to hold our wireless devices & I-pods.. (such is the “EveryWear” & “Wear For Art Thou” clothing I have designed). (more…) |
