[Tampa, 11/18/04] Greenwash is
"Disinformation disseminated by an organization so as to
present an environmentally responsible public image without employing
the socially responsible practices presented in their advertising.
The goal is to lure consumers trying to support ecologically/socially
Greenwashers make bold environmenalist claims & leave consumers
with the task of verifying them.
Greenwash is something we all have to watch out for in our shopping
& voting, but something this site will particularly have to
be on guard for as we seek to co-create change by promoting green
/ sustainable / environmentally / socially responsible products
& services. So please, help us out if you know of any organizations
engaging in greenwash by letting
us know about them or by discussing them in our forums.
The main aim of greenwash is to fool good people who are trying
to do good things, so fight back against these liars.
Big business is the most common greenwasher, however political
parties have picked up on the recent streak of environmental consciousness
running through the populous. More people are becoming more aware.
Consumers are realizing that it's not right to have to pay for
water, fight to breath clean air & pay for the mess corporations
make as they take from the shared natural resource base and sell
it back to us at a profit. But hey, we buy from them & give
them their motive to stay within this vicious circle, so become
informed & battle against the green imposters.
While there are many things we don't NEED to buy, food &
water are not among them. Some of us remember a day when we didn't
have to buy clean drinking water,. So let's be on guard so that
we're not buying corporately controlled bottled air supplies next
Can anyone think of a better scam / crime? Think of Mr. Smithers
from "The Simpsons as you read this next line.. "As
we dirty the resources we used to obtain our wealth, we'll use
that wealth and power to grab control of the remaining clean resources
and sell them back at a profit as well.." It's like the old
saying, "We'll sue the pants off them, then sell them pants".
For more fuel for outrage on how we lost the control of clean
water to corporations, let me recommend the book " Blue Gold
": The Fight to Stop the Corporate Theft of the World's Water
by Maude Barlow.
There are several kinds of greenwash. It appears on labels, in
advertising and in political campaign media. An example of greenwash
that utilizes a multi--pronged attack is the S.F.I. label, which
is obtained through a government agency awash in corporate control
SFI is the acronym for Sustainable Forestry Initiative. The label
is used on paper & wood products that comply with standards
of this organization. The standards are vague and were put in
place by the American Forest & Paper Association (AFPA). AFPA
& S.F.I. were founded by and still consist of members from
the industry it suggests to police.
"Organic" and "Green Seal" are backed by
strict independent certification, so for now shoppers can be more
sure about these labels. Labels like "eco-friendly &
"all natural." are not backed up by much at the point
of this writing.
continued top of next column..