media visionary Marshall McLuhan stated "The medium is the
message." Within the bounds of this web site, the message
is the equation E=C2, (E equals
C squared or "EnvironMENTALism = Conscious Consumerism). Additionally,
we, the consumers are the equation, or at least the variable factor
responsible for its product. My equation is an obvious play on Einstein's
E=MC2 equation on energy &
matter. So, in the matter of how we expend our energy & consume
goods & services, I say we all have a responsibility & we
can do better for ourselves, our children, & our neighbors.
Click here for the variable definitions
created the Conscious Consumers' Network to serve as a
nexus of information & communication to help "make the
world work for 100% of humanity in the shortest possible time through
spontaneous cooperation without ecological offense or disadvantage
to anyone." (-R. Buckminster Fuller).
The contemplation of Fuller's extremely idealistic words led to
the creation of this extremely idealistic site. Whether this goal
is attainable or not is not the ultimate issue. Movement in that
direction is. Who's to say where we can end up if we but move toward
such an idyllic goal.
seeks to accomplish this goal by utilizing the greatest natural
resource at our disposal; the human consciousness. Indeed, this
mission is only possible if masses undertake it as their own by
becoming conscious of how they can affect change through their choices
in the marketplace; thus forcing industry & government to fall
in line with that will.
Towards this end, 'C-Squared'
will seek to provide a forum to network consumers & natural-capitalist
businesses with one another to forward the shared goals of global
health, wealth & a new understanding of natural resource accounting
& sustainable profitability.
takes the position that through the current state of human intelligence
with respect to the understanding of natural systems (indeed, there
are more scientists & engineers alive on the planet today than
in any other time in history) and by advancing current technology,
that environmentalism & capitalism are not mutually exclusive
goals. What we need to accomplish this kind of progress is not a
bloody revolution, but a design revolution.
is not advocating a moralistic argument on why civil society should
give up everything, return to nature & become, tree-hugging
environmentalists living under legally proscribed systems of environmentalism.
Indeed this kind of environmentalism has been expensive , &
as the U.S. has seen in the last four years, it only takes one administration
to turn the clock back 30 years with respect to legally proscribed
environmentalism. Consumers drive the economy, so maybe we can steer
it somewhere. Maybe we can make this site into part of that vehicle.
Also, I guess I just want to create a world I feel comfortable bringing
say that the only way we will get the spoiled children of the industrial
age to change is by using what drives them against them.. (what
'they' don't realize is that against 'them' is really for 'them'
because 'them is us'. What drives spoiled children? Covetous &
envy for something better that someone else has but they don't.
The greedy will be harder to reach at first, but will fall in line
when they find themselves exiled by a conscious community aware
of their inability to commit 'egocide' & of their fear-centric
behavioral flaws. Therefore the art of seduction will be employed
to entice, rather than drag anybody anywhere. Seduction only works
if you've got something better that someone else desires. It's necessary
that the conscious consumer live by example & live better. There
are many ways to do this with many available
products & technologies. This site is about covering them,
communicating them & making them available to consumers. For
more "mission" statement type nattering & for the
the variable definitions of E=C2
Click here. You may
also check the About & About
Me pages for more.. (Yes I tend to overstate me points &
am in need of an editor)!
Sign up for
the E-Mail group & be the 1st kid on your block to find
out about my
upcoming 'Viridian REVELution'
& the establishment of the "United Mental States of Viridia".
these or other topics in our Community.
"Never doubt that a small
group of thoughtful committed citizens can change the world, indeed
it is the only thing that ever has."
Margaret Mead, 1901-78