is the Equation E=C2?
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Within the bounds
of this web site, the message & mission is the equation E=C2.
This equation is a piece of the
massive amount of data that I feel was "upoaded" into
me during my clinical
death experience & it succinctly encapsulates the mission
of The Conscious Consumers' Network. Getting the E=C2
message to humankind is the reason I feel I was put back into my
earthly body. Business & government are not responsible for
our environmental problems nor can they solve them. Only the simple,
slight tick up in aggregate human consumer consciousness encapsulated
in the E=C2 will avert the horrible
part of my
vision of earth's ecological future & bring us into the era
of peaceful prosperity that I also beheld while brain dead on
the operating table. Which future we will possess is simply a choice
yet to be made by humankind. It's not about races, nations or politics,
it's a simple choice made by humankind & we are running out
of time in which to make it.
HERE are the
variable definitions of the E=C2
social calculus equation: Whereas the variable E
denotes the concept EnvironMENTALism as a way humanity
could live in a symbiotic, synergetic*
relationship with the biosphere, the equation relates this concept
with "C", the variable for both Consciousness
two postulates that by marrying an expanded human consciousness
(i.e. a consciousness that continuously seeks a more homeostatic
relationship with the natural resource base in which it is interdependently
contained), then we can balance our demands on the biosphere &
experience exponentially positive results which become the byproduct
of this equation).
the 'mental' part of the word environMENTALism to call attention
to the fact that environmentalism is a human concept in itself,
& is therefore a product of consciousness (mental activity)
in & of itself. This puts the property of consciousness on both
sides of the equation.
top of next column)
Etymology: New Latin synergia, from
Greek synergos working together
1. The interaction of two or more agents or forces so that
their combined effect is greater than the sum of their individual
2. Cooperative interaction among groups, especially
among the acquired subsidiaries or merged parts of a corporation,
that creates an enhanced combined effect. similar to symbiosis &
homeostasis in many aspects.
mathematics is a human abstraction of mental absolutes & as
our current problems with planetary resources & the pollution
produced in putting them to our use, being also a uniquely human
phenomenon, we can postulate that these problems can be ameliorated
by a fundamental tweaking of aggregate human consciousness.
I believe, that
for every individual that begins to make even small symbiotic changes
in their consumption behaviors, we will begin to experience exponentially
positive results, because consumption behaviors are an ongoing biological
requirement. You might say consumption (like the speed of light)
is a constant.. (unless you stop eating, drinking, breathing etc.
for considerable periods of time). If you do, let me know how, because
air quality continues to drop as we burn petroleum. Heck, we've
already been fooled into buying H20,
O2 is the next corporate gold mine
To sum up, I
see the environmental problem as a uniquely human problem directly
related to our 'unique within the universe (as far as we know) self-reflective
consciousness that has stalled at a point of collective self gratification
of the physical component of its existence. This materialist fixation
also continues to remove humankind from a relationship with the
spirit component (but I'll save that problem for another article).
I contend the environmental challenges
we face are solvable by small shifts in collective consciousness
as it relates to the constant behavior of human consumption. Fixing
the problem is do-able, but only by those who do it. (i.e. all of
'We The Consumers',. E=C2
is a concept that can be easily kept in mind everytime you consume
anything. Invoking the equation in every consumption decision puts
environmental responsibility in the hands of the consumer who in
turn drives the supply demand economy & manufacturing through
each consumption decision. If it harms your environment don't buy
it & it won't be manufactured. This website is full of consumption
behaviors that will turn our planet toward symbiotic, natural capitalism.
Humans control the destiny of all life on earth by what & how
they choose to consume.
The other living
creatures of this planet do not have our self reflective consciousness,
& neither do they manufacture macro, (i.e. planetary) problems..
(unless you count the problems caused by the animals
we artificially raise for slaughter in quenching our meat-centric
diet. Again, humans do that; (Can't
blame the cows.
Learn more about E=C2
So don't be a
pig led to the slaughter.. ( as Perry Farrell put it; a "Pig
Change your mind & we can change the world. E=C2
is a plan to do just that. I challenge you to show me how it could
NOT work (other than humans choosing NOT to DO IT.
In writing that
last section I'm reminded of the simple concept from the movie "Pay
It Forward". Maybe someone out there should do a web site
that puts that concept into action. ;->
Now that you know the equation, Wear it. Be
the REVELution, spread the consciousness..
organic cotton T-shirts & other Swag. I'm designing other
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